Monday, June 8, 2009
Developing a Marketing Plan
copyright © AJ Aldridge, your online success partner
Running a business on line is not an easy task, though with a plan anything is possible. The key to on line success is developing a marketing plan and to have the determination to follow it through consistently. To start on a path there needs to plan with direction and an ultimate goal. The direction of this path will contain certain tasks that should be completed on a regular basis.
Developing a marketing plan is not going to be straight forward advertising of a product or company. The purpose is to set up a strategy to get a company, name, or product out in front of as many people as possible. There are many different ways to accomplish this on line and most can be taken advantage of so easily and with in a budget.
All successful businesses rely on their reputation. Some have become household names over many years of being in business and with the internet and instant communication with everyone across the planet, a reputation can be be established with social networking. Various forums and chat rooms along with Facebook, My Space and Twitter can help build contacts, leads and resources for any business. The key is to become an active participant with these tools to start developing a presence and a reputation.
The next thing about developing a marketing plan is to know what people want. Everyone is looking for information. It is in good business practice to give people what they want. There are many ways to get information out to the masses and these strategies can be taken advantage cheaply if not free.
Get familiar with how to get information on the web. Websites, blogs, and articles are all channels to take advantage of when developing a marketing plan. Websites are basically home for all the information about a company. They can be simple five pages of a direct focus or can be complex warehouses of information, products and members only areas. Blogs are popular free ways to get information out to people. These are similar to writing a journal or diary but are posted publicly for all to read and even comment on the posts. Article writing is also a popular way to give the public what they want. Write about a product, company or give tips or instructions. The possibilities are endless and there are many sites that take this information and post it out onto the internet.
The most important secret when developing a marketing plan is to have everything refer to everything else. Have links in the articles that lead to profile pages that contain a reference to a blog or website and vice versa. The social networking sites should also contain information on any sites, blogs or article pages. These networking sites can be used for updates each time information is published and ready for viewing by the contacts that are being established on a consistent basis.
AJ Aldridge has made it her goal to help others become a success online.
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