Success Quest Online

copyright © AJ Aldridge, Your Partner With Your Online Quest

Email marketing is a way to get information about your product or business straight into a potential customers Inbox. There are different ways to use this technique to connect with customers or potential customers. Most importantly the customers have given their permission to receive these emails and is willing to read them and possibly bring them back for more.

Many offline, traditional business, started a trend by asking their customers, or anyone that came into their store, to sign up to be on their mailing lists. This is a good advertising tool and for getting customers to get back into their store. These businesses would send out coupons or announcements for upcoming events. If any of these businesses have come online then they have used email instead of the traditional post man to deliver their correspondence to their customers. Some still do both methods of communicating with customers.

Now that this concept has taken off, the use of email marketing has become an ever changing concept for the business owner and even the customer. Many business that mainly make their money offline have really used this mass mailing to their advantage. With setting up a website online, they have also included an area for a visitor to fill out a form to receive weekly or monthly newsletters. Included in these newsletters is information about their products and even different uses for the items. These could be anywhere from craft ideas, recipes or weekend projects. The possibilities are endless. With the option to pay for something online the customer could just order things right from home and may never have to visit the store. Though coming into the store would be ideal for these business, they already have a list and idea of what they want to buy. Without the idea emailed to them, the customer may have never went back to store.

Businesses can now be completely run online and keep their customers informed with email marketing. Again, these emails are used to inform the reader about the company and get them to visit their website. Using this tool in the same way an offline business does, its main function is to bring people back with the option to buy more. With free advertisement such as referral, or word of mouth, a customer can easily forward the email to a friend, which basically takes 5 seconds or a minimum of four clicks of the mouse and thus, increasing traffic to their website. Now this mew visitor may fill out a form to be included on the mailing list.

An online entrepreneur may see the potential that this advertising has and use it to help establish and grow the reputation of new business. With other tools to use online, a starter business could just be built on the foundation of getting people to be interested in getting information. Setting up an email marketing campaign and releasing newsletters to those that are signed up to receive them, the customers still remain interested and informed. This will them allow a business owner to build a bond with customers and keep them in the loop.

Email marketing could also be used to help customers with their own progress. Such step by step help or encouragement is a tool to keep current members of clubs or businesses to stay with a business. Any business that uses memberships as a main part of their profit should be using this technique. Again this builds trust with customers and can only lead to future sales.

A tool such as this has a vast amount of uses. Any business person could see the potential that this has and should use it to its fullest advantage. Though to over use it would be detrimental and should be utilized wisely.


AJ Aldridge has made it her goal to help others become a success online.
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